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Partner with us

The Royal British Legion is recognised as one of the UK’s most trusted charity brands, with the Poppy Appeal standing out as the best known national charity campaign.


This means we are uniquely placed to create mutually beneficial partnerships that meet the business needs of our corporate partners and deliver life-changing support for the Armed Forces community.


By working with us you can:

  • Support an emotive cause that impacts your local community
  • Make a difference to the Armed Forces community and their families
  • Differentiate your brand to increase sales and competitive advantage
  • Attract and retain customers and staff
  • Benefit from an experienced national account management team
  • Engage with our supporters and Members through our extensive communication network that includes Facebook, Instagram, Twitter, and a range of newsletters and magazines.

If your company has a Charity of the Year partnership, the Royal British Legion is the perfect partner. 

With a host of innovative, inclusive fundraising ideas and unique opportunities to get involved with our welfare work and Remembrance, we can inspire and motivate your staff. From bike rides to bake sales, and pub quizzes to our annual football tournament, we have something to suit everyone.

Please nominate the Royal British Legion for your company’s Charity of the Year or get in touch to find out more.

Who we work with

Find out more about the wide range of corporate partners that support the Legion

Our current partners

Due to the high levels of trust and awareness associated with the Royal British Legion and the Poppy brand, a cause related marketing partnership with us can help increase sales, build customer loyalty, retain or recruit customers, and differentiate your brand in a competitive marketplace.

Most customers agree that, price and quality being equal, they are more likely to buy a product or service associated with a cause they know and care about.

We have extensive experience in creating innovative partnerships with some of the UK's biggest brand, including Sainsbury'sMarks and Spencer and Coventry Building Society.

Get in touch and find out more about the benefits for your company. 

Products from our partners

Browse our wide range of official products from our corporate partners.

Find out more

Our award winning events offer unique brand activation and marketing opportunities for you to reach out to new audiences, promote your business, and associate with a hugely popular cause that resonates widely.

From mass participation events like Poppy Walks and Muddy Mayhem, to prestigious dinners and concerts such as the Christmas Celebration, there are many ways in which your company could align itself with the Legion.

With a range of fantastic opportunities available, from title sponsorship to providing gift-in-kind benefits, we would love to hear from you.

Pennies allows customers to give their small change a big purpose – by donating a few pence to charity when paying by card.

A digital upgrade of the traditional charity box, Pennies is designed to fit with our increasingly cashless lifestyles.

If you work for a retailer and would like to discuss supporting the Legion via Pennies, please get in touch.

Past successes

Find out more about how we worked with corporate partners.

Read our success stories
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